Prospective Marketing Planning

Printable presentation of basics
Full presentation
                                              course MBA 7040
                                                                                    " Customers and Markets "
                                                        theoretical field: " competitive analysis and market analysis "
                                            practical and pragmatic module: all the aspects of marketing research, marketing plan…
                                                                            "point of view":executive decision making
                          main objective is to learn how to realize a market research, and how to prototype an innovative marketing plan

Malcolm McDonald (from Master Class in South Africa): day1  day2  day3