Prospective Marketing Planning
Printable
presentation
of basics
Full presentation
Memento
course MBA 7040
" Customers and Markets "
theoretical field: " competitive
analysis and market analysis
"
practical and pragmatic module: all the aspects of
marketing
research, marketing plan…
"point of view":executive decision
making
main objective is to learn how to realize a market
research,
and how to prototype an innovative marketing plan
Malcolm McDonald
(from
Master
Class
in South Africa): day1 day2 day3